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We believe fashion is not a repetitive style-centric value, rather a strong communication channel. We are not selling products, rather our value of being young, enthusiastic and having unlimited motivation. We are not good at finding fancy terminology to tell our passion. Why so? We thing fashion is directly related to happiness. We believe we needed to create a change, that is why we created a brand with common emotions and motivations. If you are looking to express yourself, you are right with Ilia