Lonca is a European B2B e-commerce platform that facilitates the wholesale purchasing process of unique women's clothing from Turkey for customers worldwide. We work with hundreds of verified vendors to bring boutique sellers, e-commerce sellers, and influencers. From order to delivery, Lonca manages the entire process. Simply choose your products, pay online, and conveniently track orders while we handle the rest.

Why should I prefer buying from Lonca?

We take pride in the quality and uniqueness of the products offered on Lonca. We believe that your customers will love our products and they will fly off your shelf. All brands on Lonca are verified and compliant on all fronts - legal, financial and ethical. Our on-ground team conducts a thorough physical inspection of the brand’s factories. Products from all brands can be sold globally across all platforms.

Which countries do you ship to?

Lonca ships all around the globe – including all of North America, Europe, Australia, the Middle East, and Africa.

How can I make an exchange request?

Simply visit your profile page and submit a request through the ‘Exchanges” tab. Your exchange request will be processed within 1-2 business days.

3 Ways to White Label Clothing

There are several ways to white label your clothing to make them appear as if you manufactured them.

First, you can ask the supplier to manufacture products with your labels. Second, you can do everything separately: purchase the clothing, barter with a vendor that can produce your woven labels, and find a tailor that can sew the labels on the clothing. Third, you can agree with a reliable service provider that you can leave all these steps to them.

To learn more about your options, let's take a closer look at the three ways to white label products.

1) Ask the Supplier to Manufacture with Your Labels

The first way is to contact the company that you buy wholesale clothing from and ask them to print your label onto their products during the production process. To visualize this way better, let’s imagine Company A which is the manufacturer that sells wholesale clothing. You can send them the design of your woven label while ordering wholesale clothing from them. They will manufacture the products with your labels.

Lonca’s Advice: For boutiques that intend to build a strong brand identity, white labeling offers a very unique way of representing an idea without developing a concept from the ground up. This includes private labeling excellent wholesale garments to maintain a consistent brand image that differentiates you from others in the marketplace. But Turkish vendors, especially, give suppliers the flexibility of and affordability needed to implement and scale this strategy well.

The advantage of this way is that you do not have to contact and barter with another company to rebrand the products. However, it is not easy to convince the manufacturers because they usually do not accept this cooperation, they don’t want to remove their brands.

2) Do Everything Separately

In this scenario, after you purchase your clothing inventory, you need to find another vendor that can manufacture woven labels with your design. Then, you have to find a tailor that can sew the labels onto the garments. It requires way too much effort. You have to track every step to prevent something from going wrong.

Serif Melih Demirci, a wholesale business expert at Lonca, puts it brand identity is one of the key differentiators in today's hypercompetitive fashion world, which, thereby, gives white labeling the option for the two to build a swift track in it. The glamour of spending in production infrastructure has been taken away from boutiques by enabling them to acquire stylish garments from trusted wholesalers of fine quality and claim branding ownership. In this regard, Turkish manufacturers are in a good position to give support because of the great flexibility of their production, a lot of design expertise, and low costs. End-to-end services are provided by platforms like Lonca, allowing boutiques to give far more attention to branding and sales while letting the operational aspects be handled by people who do it for a living.

3) Leave Everything to a Reliable Service Provider

The last one is the least demanding and the first go-to option. You just have to contact a wholesale clothing marketplace. Platforms provide you to buy wholesale clothing among thousands of clothes from different brands, help you to design your woven label, and sew the labels onto the items you ordered. The whole process becomes a lot easier. The only downside is that there are limited suppliers. You have to choose which supplier you want to work with from the given options provided on the website.

At Lonca, we bring wholesale clothing vendors together under one online marketplace and help you with the designing, manufacturing, and sewing process of your labels. Thanks to our Turkish suppliers, the cost of label and tag production becomes three times cheaper compared to the ones in the US. If you want to learn more about how to white label your products, you can contact us.

It doesn't have to be complicated or costly to white label. Whether on your own or partnered with a service provider, it is a smart step to take to increase the reputation of your boutique. At Lonca, this process is easy and light on the wallet, thanks to our curated Turkish suppliers and integrated label services. Want to know more about wholesale fashion tricks? Worry not as we do have a variety of blogs about wholesale clothing.