[2024] 10 Best Shopify Themes for Clothing

With the rise of the digital age, building an e-commerce website for your boutique has become a must. Shopify as a platform is good for boutiques newly digitizing because of its user-friendly and efficient themes.
Shopify is especially good for clothing brands because of its wide range of options for themes. The theme you search for can be a classical minimal-lined design or a fun-patterned pop-art concept: Options are endless! Best Shopify themes for clothing are picked for you in this article.
In this article, we've listed the top 10 best Shopify themes for clothing brands. All themes are sorted with their price range, reviews, and top features for you to choose the most suitable theme for your website. Just like frames enhancing pictures, these themes will let your products shine! 
Best Premium Shopify Themes For Clothing
Icon
Symmetry
Pipeline
Capital
Expression
Mojave
Taiga
Forge
Best Free Shopify Themes For Clothing
Colorblock
Dawn
1. Icon
Created by We Are Underground, Icon is one of the best Shopify themes for clothing brands. It allows you to add product suggestions to the page. With this feature, you can create outfit references for your customers.
It also offers the option to create lookbooks. High-resolution images, product videos, and blogs are just a few of the features of this theme.
Icon is one of the most popular themes of Shopify. There are hundreds of boutiques that use this theme happily. Some of them are Saltwater Luxe and Thread Box. Even by looking at these two websites, you can clearly see the various looks you can create with this theme. 
You can visit the theme's page for detailed information and view the demo store for an example.
Additional Information:
Price: $260
Reviews: 93% Positive
Icon's Top Features:
EU translations: There is an automatic translation to English, French, Deutsch, Portuguese and Spanish.
Store locator: This feature is useful for your customers to find the nearest location of your business to them.
Color swatches: With these colorful buttons that you can place on your product page, you can display different color options of the same product on the same page.
Quick view: This feature allows customers to look into the details of the product and add it to their cart without having to visit the individual page of the product.
Countdown timer: Countdown timer creates urgency and encourages customers to buy in limited time period. Countdown timer allows you to show the timer on your product pages to further boost the urgency and encourage users to buy within the limited time.
Cart and checkout: One of the most important features of this category that Icon theme has is the quick buy feature. With this feature, making repeat payments becomes a breeze. Your customers won't have to repeatedly enter their payment information. They will be able to do it in one click.
However, Icon theme lacks another important feature: pre-order. This feature enables customers to book products before the products are out of stock. If you have a boutique relying on pre-orders, Icon might be inadequate for you.
Marketing and conversion: Two features differ Icon from other themes on this list. These two are back-in-stock alert and countdown timer. With back-in-stock alert, your website will send notifications to the customers when the products they are interested in are available. With the countdown timer feature, you can create online alarms for your upcoming products. 
There is also a product recommendation engine that proposes suitable products for your customers.
In this category, Icon has almost all of the important features. You can check all of them on the theme's page.
Merchandising: There are most of the top important merchandising features on this theme. Image zoom, shipping/delivery information, and size chart are just a couple of them. 
Product discovery: Icon has the most amount of product discovery features on this list. There are not only basic features like product filtering and sorting, and enhanced search but also exclusive ones like back-to-top button and infinite scrolling.
2. Symmetry
Symmetry is a premium Shopify theme created by Clean Canvas. Many boutiques strongly recommend Symmetry, considering it as one of the best Shopify themes for clothing. You can take a look at Sepulcro's website, which uses Symmetry
This theme is designed to display pictures that build brands' storytelling. The whole layout is clean, minimal, and modern. You can add high-resolution videos to the pages, and it works smoothly. With Symmetry's long-form home page style, your customers can add items to the cart without leaving the home page.
You can easily add ingredients or nutritional information to the product pages. So if sustainability is a key factor for your brand, adding ingredient information would be eye-catching for your customers. If you have any problems with the theme, Symmetry's customer service is excellent: they are quick, friendly, and open to feedback!
The price range is relatively higher, but if you have the budget for a high-quality theme, Symmetry is an excellent choice for your boutique.
You can learn about all of the features of Symmetry on the theme's page.
Additional Information:
Price: $340
Reviews: 93% Positive
Symmetry's Top Features:
EU translations: There is an automatic translation to English, French, Deutsch, Portuguese and Spanish.
Color swatches: With these colorful buttons that you can place on your product page, you can display different color options of the same product on the same page.
Quick view: This feature allows customers to look into the details of the product and add it to their cart without having to visit the individual page of the product.
Stock counter: With this feature, your website autonomously keeps track of the products your business currently has.
In-menu promos: With this feature, you can place promotional content in your menus.
Cart and checkout: Like Icon, Symmetry also has quick buy option. It also has the pre-order feature that Icon lacks. Your customers will be able to order the products before they are available for purchase. With that feature, they will be able to secure the products they want before it is out of stock. This feature is especially crucial for brands in high demand.
Marketing and conversion: Symmetry has most of the key marketing features. EU translations, product reviews, in menu-promos, and quick view are just a few of them. 
Unlike Icon, Symmetry lacks on the recently viewed panel. If you have large amounts of products, this feature is important for your customers to not get lost on your website. However, Symmetry's product filtering and sorting work really well, so this deficiency may not be a problem for you.
Additionally, you can add trust badges with this theme. Trust badges are basically the icons that you add to your website. The advantage of this is to establish trust with your customers. For example, you can add free shipping or handmade badges on your product page with this feature.
Merchandising: Like Icon, Symmetry also has most of the important merchandising features. Contrary to Icon, Symmetry also have ingredients or nutritional information feature and usage information panel. These features are useful to add additional information about the products you sell on your website.
Product discovery: Symmetry has most of the key discovery features: Mega menu, recommended products panel and enhanced search are just a few of them. Unlike some of the themes on this list, Symmetry lacks collection page navigation. This feature is useful for creating collections for your customers. It is customizable and easy to use. If you are a clothing brand considering creating different collections, we do not recommend you to choose Symmetry as your theme.
3. Pipeline
Created by Groupthought, Pipeline is definitely one of the best Shopify themes for clothing shops. This theme is relatively less popular than the first two themes, however, its customer satisfaction is much higher. You can check on Sunbleached's website to see a tangible example of what this theme can do.
Pipeline theme is quite customizable, you can easily create a unique layout for your website. This theme works really good on mobile. This is really important considering many themes lack mobile optimization.
With its enhanced search feature and recently viewed panel, your customers will be able to find what they are searching for very easily.
Pipeline's page has all of the other details, you should check on!
Additional Information:
Price: $320
Reviews: 99% Positive
Top Features:
EU translations: There is an automatic translation to English, French, Deutsch, Portuguese and Spanish.
Store locator: This feature is useful for your customers to find the nearest location of your business to them.
Color swatches: With these colorful buttons that you can place on your product page, you can display different color options of the same product on the same page.
Quick view: This feature allows customers to look into the details of the product and add it to their cart without having to visit the individual page of the product.
Stock counter: With this feature, your website autonomously keeps track of the products your business currently has.
Cart and checkout: Pipeline has both quick buy and pre-order features. It also has cart notes and slide-out cart. With cart notes, your customers can share special instructions for their orders. If you have products that require a lot of personalization, this feature will be really useful for you. With slide-out cards, there is no need for a separate order page, customers' orders will be taken on the same page they decided to order. The slide-out card is also useful for promo and browsing relevant products. 
Marketing and conversion: Pipeline has all of the key marketing features. Additionally, there is also a product badges feature in this theme. With this feature, you can highlight important specialties of products. For example, you can mark products from the new season with these badges.
Merchandising: Pipeline has the same features as Icon. There is just one new feature, usage information. With this feature, you can add additional information to your product pages.
Product discovery: Pipeline has all of the basic discovery features. 
4. Capital
Designed by Eight Themes, Capital is an affordable option for a Shopify theme. Even though it lacks some favorable features like a sticky header and quick buy, it still has important features like a recently viewed panel and product reviews panel. Many customers say that Capital is among the best Shopify themes for clothing. You can visit Retyche's website to get more ideas about this theme. 
One of the eye-catching features of this theme is the stock banners that are on the product images. Your customers can see what products are sold out and what products are from the new season very easily. You can see an example of this in the above picture. 
Capital's customer service is quick and helpful so if you have any technical issues, they are willing to help. 
If you want to get more details on Capital, you should check the theme's page.
Additional Information:
Price: $180
Reviews: 86% Positive
Top Features:
Color swatches: With these colorful buttons that you can place on your product page, you can display different color options of the same product on the same page.
Stock counter: With this feature, your website autonomously keeps track of the products your business currently has.
In-menu promos: With this feature, you can place promotional content in your menus.
Mega menu: Mega menus are dropdown menus that enable businesses to present a vast array of products and categories in a well-structured manner. Implementing mega menus can significantly enhance your store's navigation, making it more convenient for customers to locate their desired items. 
Breadcrumbs: With this feature, customers can keep track of their current location on your website.
Cart and checkout: Capital lacks both quick buy and pre-sale features. 
It has three features in this category: 
cart notes
in-store pickups
slide-out cart
Marketing and conversion: Capital has some important features like in-menu promos, stock counter, and product reviews. But there are no EU translations and store locator. Store locator is a key feature for brands with multiple boutiques. Your customers can find the nearest location to them easily with that feature. So if you own a brick & mortar store, we do not recommend you to choose Capital.
Merchandising: Capital has some important merchandising features like color swatches, image zoom, and usage information. However, it also lacks some key features like size chart. Size chart is an important feature of a clothing boutique's website since size chart's could be the encouraging reason for your customers to decide whether buy or not your product. 
Product discovery: Capital has most of the basic discovery features. However, it lacks on sticky header. Sticky header is an important feature for a professional-looking website that is easy to use.
A sticky header ensures that the navigation, logo, and icons remain fixed and follow the user as they scroll down the page. This feature proves highly beneficial in providing your customers with continuous, easy access to the navigation menu.
5. Expression
Expression is built by Clean Canvas, the same creator of Symmetry. Expression is designed for boutiques with lower budgets. Some features of Symmetry are not available in Expression, but the quality and style are still present. FISHERSfocus' website uses this theme, you can visit their website!
The theme is bold, modern, and very clean-looking. If you are searching for a professional-looking yet more affordable option, Expression is one of the best Shopify themes for clothing boutiques.
You can display customer reviews on your home page, as shown in the above picture.
Customer service is quite helpful and quick; so if you have any technical problems, feel free to reach out to them.
You can check Expression's page to learn more about the theme's features and customer reviews.
Additional Information:
Price: $240
Reviews: 94% Positive
Top Features:
EU translations: There is an automatic translation to English, French, Deutsch, Portuguese and Spanish.
Store locator: This feature is useful for your customers to find the nearest location of your business to them.
Color swatches: With these colorful buttons that you can place on your product page, you can display different color options of the same product on the same page.
Stock counter: With this feature, your website autonomously keeps track of the products your business currently has.
Breadcrumbs: With this feature, customers can keep track of their current location on your website.
Cart and checkout: Expression lacks so many important features like quick buy and pre-sale in this category. It only has cart notes and in-store pickups. 
Marketing and conversion: Expression has most of the key marketing features. If you only focus on the marketing aspect of your website, Expression can be an affordable equivalent for the first four themes. However, it lacks an in-menu promo feature. If you want to embed promos in your website's menus, you need this feature.
Merchandising: This theme has all of the crucial merchandising features. 
Product discovery: This theme has all of the key discovery features except collection page navigation and sticky header. 
Sticky header is also the feature of Capital but Expression additionally offers page navigation. With page navigation, you can incorporate links to your collections in your store's navigation menu, you can assist customers in locating and exploring different product categories. However, you need to keep in mind that the specific design and presentation of these collection pages are determined by the theme you choose. 
6. Mojave
Launched by Digifist, Mojave is one of the best Shopify themes for clothing shops that want to professionally digitize their business. The price of this theme is relatively higher; however, it offers many features that are worth it. Users praise Mojave for its easily adaptable layout and versatile, unique theme. You can visit Heiress' website to get inspiration about what you can do with Mojave.
This theme's product filtering and sorting work smoothly, allowing your customers to find what they are searching for quickly.
Visit Mojave's page to get more detailed information.
Additional Information:
Price: $350
Reviews: 99% Positive
Top Features:
EU translations: There is an automatic translation to English, French, Deutsch, Portuguese and Spanish.
Store locator: This feature is useful for your customers to find the nearest location of your business to them.
Color swatches: With these colorful buttons that you can place on your product page, you can display different color options of the same product on the same page.
Quick view: This feature allows customers to look into the details of the product and add it to their cart without having to visit the individual page of the product.
Stock counter: With this feature, your website autonomously keeps track of the products your business currently has.
Cart and checkout: Mojave has a quick buy feature but does not have a pre-sale feature. It also has cart notes, in-store pickups, slide-out cart, and sticky cart. A sticky cart is useful for easy checkout.
Marketing and conversion: Mojave has most of the required marketing features. Quick view, in-menu promos, product reviews, and EU translations are just a few of them. 
Merchandising: Mojave has all of the key merchandising features.
Product discovery: Mojave has all of the key discovery features.
7. Taiga
Taiga is a premium Shopify theme that is created by Woolman. The users of this theme say that Taiga is full of customization options and its speed is extraordinary. Many users say that this theme is one of the best themes for clothing shopping. One of the pages that use this theme is Almada Label's website, you can check to see a concrete example. If you want a theme that will support your brand's visual storytelling and allows a quick launch, Taiga might be the one for you!
All of the videos that are uploaded to this theme work perfectly, and the images look flawlessly. Taiga manages to process all these high-resolution visuals smoothly while holding the speed quite fast. Taiga is one of the fastest themes of Shopify, so this is the main selling point of this theme.
You can visit Taiga's page to learn more about the features.
Additional Information:
Price: $350
Reviews: 100% Positive
Top Features:
EU translations: There is an automatic translation to English, French, Deutsch, Portuguese and Spanish.
Countdown timer: With this feature, you can create online alarms for your upcoming products. 
Color swatches: With these colorful buttons that you can place on your product page, you can display different color options of the same product on the same page.
Quick view: This feature allows customers to look into the details of the product and add it to their cart without having to visit the individual page of the product.
Stock counter: With this feature, your website autonomously keeps track of the products your business currently has.
Cart and checkout: Taiga has all of the key cart and checkout features including quick buy and pre-sale features.
Marketing and conversion: Taiga has most of the required marketing features. Quick view, in-menu promos, and EU translations are just a few of them. It lacks on product reviews feature. Product reviews are important for online stores, many customers decide to buy an item after reading positive reviews on the product page.
Merchandising: Taiga has all of the key merchandising features.
Product discovery: Taiga has all of the key discovery features.
8. Forge
Forge is launched by We Are Underground, the same creator of Icon. There are some feature changes between the two themes because of the different target customers. Because Icon is specifically designed for drop shippers, its features differ. For instance, Icon does not have a pre-order option, while Forge has. However, Forge appeals to a larger customer range and has a relatively affordable price. Forge is undoubtedly one of the best Shopify themes for clothing brands.
If you are a boutique owner searching for the best Shopify themes for clothing, Forge is a good choice. Its layouts are versatile; you can create a minimal-lined white layout or go bold like Panache Apparel did. There is a screenshot of the website above. As you can see, you can reflect your brand's style effortlessly with that theme.
If you want to get into details of Forge, you can check the theme's page. You also can visit the demo page to widen your perspective on this theme.
Additional Information:
Price: $220
Reviews: 100% Positive
Top Features:
EU translations: There is an automatic translation to English, French, Deutsch, Portuguese and Spanish.
Color swatches: With these colorful buttons that you can place on your product page, you can display different color options of the same product on the same page.
Quick view: This feature allows customers to look into the details of the product and add it to their cart without having to visit the individual page of the product.
Stock counter: With this feature, your website autonomously keeps track of the products your business currently has.
In-menu promos: With this feature, you can place promotional content in your menus.
Cart and checkout: Forge has all of the key cart and checkout features including quick buy and pre-sale features.
Marketing and conversion: Forge has most of the required marketing features. Quick view, in-menu promos, product reviews, and EU translations are just a few of them. It lacks on store locator feature.
Merchandising: Forge has all of the key merchandising features.
Product discovery: Forge has most of the key discovery features but it lacks on recently viewed section. This might cause your customers to lose the products they are interested in on your website.
9. Colorblock
Colorblock is a free theme launched by Shopify itself. This theme has fewer interesting features than the premium ones. However, it can be a starting point for a newly beginning clothing store wanting to quickly launch its website. This theme is specifically targeted at high-end fashion brands; so if you are looking for free Shopify themes for clothing, Colorblock is a theme that you should check on. 
This theme is optimized for sections of longer-form texts so if you want to add editorial content to your website, this might be a reason for you to try. Colorblock is one of the best Shopify themes for clothing boutiques that want to add blogs to their website to strengthen brand storytelling.
You can check on the Colorblock's page to learn more about the other features. You can also check the demo store to see a tangible example of what this theme can provide.
Additional Information:
Price: Free
Reviews: 0% Positive
Top Features:
Mega menu: Mega menus are dropdown menus that enable businesses to present a vast array of products and categories in a well-structured manner. Implementing mega menus can significantly enhance your store's navigation, making it more convenient for customers to locate their desired items.
Sticky header: Sticky headers allow the menu or header follows you even as you scroll down the page. 
Cart and checkout: Colorblock has a quick buy option but does not have a pre-sale option. It also has cart notes and in-store pickups features.
Marketing and conversion: Colorblock has basic features like cross-selling, product reviews, and recommended products; however, it also lacks so many other key features like stock counter, quick view, blogs, and in-menu promos.
Merchandising: This theme has most of the key merchandising features. It only lacks product tabs. Product tabs are useful for organizing the information on product pages.
Product discovery: Colorblock has most of the required discovery features like enhanced search, sticky header, and product filtering and sorting. However, it also lacks some key options like the recently viewed section and breadcrumbs. Breadcrumbs are important for customers to keep track of their current location on your website.
10. Dawn
Shopify launched Dawn along with the release of the Online Store 2.0. So Dawn is the first and foremost theme of Shopify's Online Store 2.0. This theme became a basis reference for all the other themes. It is also the fastest theme of Shopify due to its basic layout. 
Dawn is a mobile-first theme: It started with mobile screens and then adapted the system to desktop. So it works really well on mobile. Considering so many free themes do not even work properly on mobile, this is one of Dawn's big pros. 
If you are considering digitizing your boutique and searching for the best Shopify themes for clothing brands, it might be a smart move to start slowly with Dawn. Dawn lacks so many premium features, however, it has all of the basic needs of a newly launched website.
Customer service is highly active, so you can ask questions to the team anytime.
Additional Information:
Price: Free
Reviews: 35% Positive
Top Features:
Mega menu: Mega menus are dropdown menus that enable businesses to present a vast array of products and categories in a well-structured manner. Implementing mega menus can significantly enhance your store's navigation, making it more convenient for customers to locate their desired items.
Sticky header: Sticky headers allow the menu or header follows you even as you scroll down the page. 
Cart and checkout: Dawn has a quick buy option but does not have a pre-sale option. It also has cart notes and in-store pickups features.
Marketing and conversion: Dawn has basic features like cross-selling, product reviews, and recommended products; however, it also lacks so many other key features like stock counter, quick view, blogs, customizable contact form, and in-menu promos.
Merchandising: Dawn has most of the important merchandising features. It only lacks product tabs. Product tabs are useful for organizing the information on product pages.
Product discovery: Dawn has most of the required discovery features like enhanced search, sticky header, and product filtering and sorting. However, just like Colorblock, Dawn also lacks some key options like recently viewed section and breadcrumbs. Breadcrumbs are important for customers to keep track of their current location on your website.
Smart Tips for Choosing Shopify Clothing Themes
Searching for a suitable theme for your website might be overwhelming, so we listed the top 10 best Shopify themes for clothing. You can choose the right theme for your business between these free and premium themes. 
Our choice to take between these themes would be starting with Dawn and then upgrading the theme with Pipeline later. Dawn is a classic and safe theme to begin with. Pipeline definitely has the best price/performance ratio among other themes. 
We'd like to remind you, choosing the right theme for your Shopify clothing store is crucial for a successful online presence. However, it's important to remember that perfection might not be achievable from the start. Embrace the idea that your theme will evolve over time based on real user feedback and experiences.
If you're just starting and have a limited budget, consider selecting a free theme initially. This approach allows you to test the waters and gain valuable insights from your customers. As you grow and understand your customers' needs better, you can then make an informed decision to switch to a premium theme, tailoring it to match your brand's identity and your customers' preferences.
Remember, your online store's theme should be a reflection of your brand and an enjoyable experience for your customers. So, stay open to improvements and adaptability, as they will be key to your online store's long-term success. Happy selling!