Unique 8 Pop Up Shop Display Ideas

If you are a store owner considering opening up a pop-up shop, or a pop-up show owner who is not sure how to optimize your store's display, this article is tailored for you.
Many potential customers make the decision to enter a pop-up store and start shopping based on the professionalism and appeal of its display. Therefore, a well-prepared pop-up shop display plays a pivotal role in driving your sales.
In this article, we will begin by outlining several important factors that warrant your consideration. Subsequently, we will present ideas curated from successful pop-up shop displays of various brands. Drawing inspiration from these concepts, you can craft a distinctive display that aligns perfectly with your specific requirements.
How do you make a good pop-up shop display?
There are some factors you need to consider before making a display for your pop-up shop. Whatever concept you follow, making the most optimal presentation of a theme to your customers will make you stand out and put you one step ahead.
You can make a good pop-up shop display by considering these factors: 
Define Your Objective
Know Your Target Audience
Clean and Organized Layout
Good Lighting
Highlight Key Products
Create a Focal Point
Utilize Brand Signage
Be Adaptable
Define Your Objective
Determine the goal of your pop-up shop and what you want to achieve with the display – whether it's increasing sales, promoting a new product, or building brand awareness.
If you aim to promote a new line in your brand, you might want to focus on these new products, rather than distracting your customers' focus on your old ones. You can create a new theme per new collection to separate them in your customers' eyes.
If you aim to increase your brand's sales, you can put your best-seller products in the spotlight and design your pop-up shop display around these products to attract your customers. You can design power walls and focal points to keep your customers focused on the things you want them to focus on.
There are various reasons to open up a pop-up shop, you should determine the main point of your shop and start from there.
Know Your Target Audience
Make sure you understand your target customers and their preferences to tailor the display to their interests and needs. There are some questions you can ask yourself to know your target audience:
Do you want to attract new customers to your shop? Or do you already have a loyal customer base and you only need to direct them to this new place? You should decide if your new steps align with your customer base before implementing new pop up shop display ideas. If you already have old customers, you need to integrate the old familiarity of your main shop into this new pop-up shop. 
Deciding who is your target audience will light your way and make your life much easier. Keeping your customer base broad may seem profitable; however, most times, focusing on fewer people having the same likes and dislikes makes it easier to predict their shopping choices.
To sum up, what you need to do is decide whether you have a loyal customer base or not. If that is the case, you need to base your pop-up shop on their preferences. But if you are a new brand, you should decide who needs your products the most and act accordingly.
Clean and Organized Layout
Avoid clutter and maintain a clean, organized layout that makes it easy for customers to navigate through your products. A clutter-free space allows customers to focus on the products and enhances their shopping experience.
Even if you pursue a maximalist style in your brand, you should make sure that all of your products are successfully categorized and organized. Your customers should easily find what they are searching for without feeling overwhelmed. Even in the smallest shops, you need to separate every section to make it effortless for your customers to see different options.
When organizing your pop-up shop display, you need to consider the decompression zone. The decompression zone is the transition zone from outside to your shop. This is the location where customers take their first steps into your shop and decide whether they will stay or not. Most customers do not look through the products displayed in this area. Decorating with inviting merchandise and avoiding putting your best products here would be a smart move.
Good Lighting
Proper lighting is essential to highlight your products and to create a welcoming atmosphere. Use a mix of ambient and accent lighting to enhance the overall aesthetics of your pop-up shop.
Options are endless! If you have colorful and shiny products, you can play with RGB neon lights. You can use these lights with different colors to separate different sections of your shop. Or if you have more classical and neutral products, you can add vintage accent lights along with ceiling lights. But remember, these lights must not steal your products' thunder, they should enhance and frame them.
Also never neglect ceiling lights after using accent lights! Accent lights may seem fun and aesthetic; however, they are not enough to stand alone to showcase your merchandise. Ceiling lights are really important for your customers to examine your products and see them thoroughly. 
If too much sunlight enters your store, you might consider putting curtains to block some of the light. Natural light is a really big advantage; however, if it is too much, it might cause reflections or even damage to your products. Every element in your store needs to serve its purpose, which is to help customers examine your products better.
Highlight Key Products
Identifying your hero or flagship products and positioning them prominently is a good idea to attract attention and drive sales. There are some points to consider before placing these products in your store.
90% of the customers immediately turn right after entering a store, did you know that? This is a psychological principle that most retail owners consider while designing their store's floor plan. So it would be a smart move for you to put your best products in this direction. You can display your "power wall" on the right side of your store. The power wall is the display of your best products in a visually appealing way to attract customers' interests. You can put your promotional merchandise here, or your best-seller products; anything you want to highlight in this pop-shop display. 
To decide what products are the flagship products, you should come back to your objective decision in this pop-up shop. For instance, if promoting your brand's new collection is the aim of this pop up shop, these pieces should be in the spotlight.
Create a Focal Point
The focal point is the first area your customers see upon entering. It is crucial to create an impressive focal point to entice your customers to explore what your store has to offer. Put yourself in your customer's shoes and think, what would convince you to enter this pop-up shop? After they enter, what pieces would convince them to wander around and search for other pieces? If you do not care for the floor plan of your pop-up shop, the efforts you put into this shop might be wasted. You should decide what products deserve to be highlighted and what products could be scattered around the store.
Designating a focal point in the display, such as a striking centerpiece or eye-catching arrangement, to draw customers in is one of the most efficient pop up shop display ideas. 
Try to keep these focal points easily changeable and practical. You can get very creative with these arrangements. You can create new ones with every new season like Halloween special arrangements or New Years Day themed tree-shaped centerpieces. 
Utilize Brand Signage
Brand signage is really important for your customers to know that this pop-up shop belongs to your brand, not some random store. You can put a sign at the entrance of your store, or draw it on your store's window. But remember, you also need to signify that this store is a pop-up shop, not another branch of your store. You can draw this line by keeping the familiar theme of your brand with small changes. 
Make sure the signage of your pop up shop is legible and written in a striking color. But also pay attention that your display windows are not fully covered with this signage.
Be Adaptable
Design the display to be easily adjustable or refreshed as needed, especially if you have different product promotions or themes over time.
You can use changeable lighting as we talked about above. RGB lighting is best to change the vibe of the room with one click. You can also use easily portable decorations to quickly change up your store's appearance with changing seasons or new merchandise.
If you keep the main decor of your store plain and simple, changing the small decorations from time to time will be much easier. For instance, instead of painting the walls with every new trend, putting small yet interesting decorations to change up the mood of your store would be much more simple.
Lonca's Pop-up Shop Display Recommendations
Considering the points we discussed earlier, as Lonca, we have gathered a range of pop-up shop ideas for you.
We're confident that these ideas will be useful as you work on designing your own pop-up shop display. By exploring these suggestions and finding inspiration, you can craft a unique presentation that suits your needs.
Now, let's take a look at the ideas we've put together for you!
Cohesive Branding
Cohesive branding is following the same story that your brand tells in your regular stores. Even if you start a new project with this pop-up shop, if you use your brand's name, make sure you surround your customers with a similar vibe to your old projects. Your consistent customers need to recognize your brand's familiar lines on this pop-shop. 
Even though you have to follow your brand's world-building, you can still get really creative! For example; Pantone, a global color expert brand, set up a pop-up event named Pantone Café during Paris Fashion Event. This "café" sold different color-coded foods. If you don't know, Pantone creates different color codes to name colors accurately in the graphic design industry. For instance; on this cafe's menu, you can order Pantone 16-1731, an ice cream of the same color the corresponding pinkish color. With that project, Pantone not only gets out of its comfort zone and creates a unique experience for its customers but also sticks to its main products and lets more people know about them.
Interactive Elements
If you worry that your pop-up event might get boring, adding interactive elements to your store is always one of the best pop up shop display ideas. You can include touchscreen displays, virtual try-ons, or product demonstrations. Incorporating interactive elements into your store will help your customers break the ice and try your products. Getting interactive in your pop-up shop is really important for you to promote successfully your new merchandise. 
For instance, Veuve Clicquot, a drink company, set up a pop-up shop including a digital touch-on food pairings display. Customers can discover the most complementary food pairings with that interactive display. If you are a clothing company searching for clothing pop up shop display ideas, you can create a wardrobe version of this, just like the infamous scene of Clueless (1995).
Seasonal Decorations
There is no better time to attract the attention of new people with your unique decorations than the coming of new seasons and holidays. You do not have to get too far and take all of your time to decorate. Just with a few touches, you can incorporate the holiday spirit into your store. Making little differences in your pop up shop is important for customers to notice your shop in the street. 
For example, Not on the High Street pop-up shop successfully integrated the Christmas spirit into its decorations. These decorations can be decided by contemplating this question: What are the iconic images of this holiday? When we think about Christmas, there is a certain image that comes to our minds: Houses that are decorated with little fairy lights and Christmas trees with ornaments and mistletoes. You can integrate these little adornments into your pop up shop very easily. Even with some fairy lights and suspended sock details, you can mimic this style in your pop-up shop effortlessly.
Greenery and Plants
Plants are the best to give life to a plain space. Incorporating greenery into your pop-up shop can enhance its appearance and create a livelier atmosphere with more elaborate decor. You can always get artificial ones if you do not want to mess with natural plants.
Louis Vuitton's L'Aventure pop-up store is decorated with minimalistic neutral-toned art pieces and big plants. These plants infuse life and vibrancy into the store, without any effort. These plants carry the vibrant colored glasses' greenery to the room. You can also use plants to regulate your store's coloring. If you have a similar scheme to Louis Vuitton's L'Aventure pop-up store, you can also acquire big plants. 
Art Installations
Featuring related art pieces is a useful idea for both small and large places. If you have a small space, walls might be the only way to brighten up your pop up shop. Contrary to that, if you have a large space, you still need to fill up your walls to break the coldness that most large stores have.
For instance, the Front Row pop-up shop selling books, catalogs, posters, and DVDs is on the bottom floor of the Contemporary Fine Arts gallery located in Berlin. Continuation of the photo gallery in this store section makes sense because of the location. This gallery wall gives a vibrant and dynamic energy to the simple display of this pop-up shop.
You can create a little art gallery reminiscent of your brand's vibes. For instance, if you have a vintage-inspired collection, you can hang up old photographs from antique shops. Or if you are a sustainable brand, you can use your walls to educate your customers about climate change and the importance of slow fashion.
However, if you have a display with filled-up merchandise on your shelves, avoiding busy art installations might be a good idea. Always observe your store's decoration and be sure that you decorate well but still keep the store practical to shop easily.
Vintage Props
Using vintage interiors is the best for giving a unique character to your place! Because many places use manufactured boring-looking furniture in their pop-up shops, adding interesting decor elements to your store will take you one step ahead.
Vintage furniture is always a good idea when it comes to affordable yet charming decoration. You can use vintage decor elements in your pop-up shop to give a unique look to your store's appearance.
For instance, Mrs and Mr Bateman pop-up shop successfully integrated vintage decorations into their store's display. This store uses vintage items to strengthen the brand's world-building aspect.
If you are searching for clothing pop up shop display ideas, you can use vintage clothing racks, second-hand yet chic interiors, and a stack of different carpets to give a unique touch to your pop-up shop.
Creative Shelving
Organizing with unconventional details in your pop-up shop is always a good idea to make your place more interesting. You can definitely implement this trick for your shelves and display units. For instance, you can get creative with DIY-looking power walls.  
Oh So Lovely Vintage successfully creates a DIY power wall to appeal to customers with their interesting clothing pieces. The placement of vases and cups on the shelves gives a dynamic and three-dimensional decoration that is entertaining to look at. The decoration of this pop-up shop display is simple and easy to build, but it is also unique and functional.
Creative Flooring
Optimizing the design of your whole place is really important, so when tinkering with different pop up shop display ideas, you should include the floor design in your thought process. A good floor design can really contribute to the overall decor of your pop-up shop. You can use floor decoration as a continuation of the whole theme of the shop or use it as a guide. Floors with patterned and textured designs are best to make a statement!
For instance, H&M's Conscious Lounge Pop-Up shop gets help from floor decoration while using interactive elements. With the placement of these guides on the floor, customers will be not only guided in the shop to their next desired stops but also will seamlessly take part in the design process of the shop. 
You can also use this floor printing technique to carry your brand's storytelling to every inch of your store. For instance, if your pop up shop aims to attract new customers to your brand, you can use floor printings to write out little fun facts about your brand's history.
Upgrade Your Pop Up Shop with Lonca's Final Advice
In this article, we gathered some pop up shop display ideas for you. Firstly, we listed some factors you need to consider before searching for pop up shop display ideas. Then, we put in order our display ideas in for you to shape according to your needs. As a final, we concluded the article with our last advice to you.
Lonca's Advice: 
While preparing your pop-up display, you need to prioritize your customers' desires - not yours. No one can know your customer base better than you, so the only source that can help you is your own data.
If you are not sure what your customers might like, you can apply the steps below.
Collect Customer Data 
Segment Customers
Create Customer Profiles
Analyze Customer Behavior
Seek Customer Feedback
After applying these steps and adding your own ideas, shaping your unique pop-up shop display will be easier. At this point, you must apply the most suitable ones from the ideas we gave you in this article. For example, if you have a customer base that is interested in both technology and art, you can create a convenient display using art installation and interactive elements ideas from this article. It is important for you to thoroughly understand your customer base and implement the best combinations for your brand.