Since medieval times, trade shows have been a tradition in the world for people to connect and share with each other.
In 2024, fashion trade shows are still an important part of the marketing in fashion. Marketing leaders expect in-person events to be the most efficient way to market your products in 2024, therefore it is a great time to showcase your merchandise in trade shows.
In fashion trade shows, people from the fashion community come together to display and discuss their new products. Various creators, industry analysts, journalists, and potential customers attend fashion trade shows. This demonstrates how vibrant and exciting the opportunities trade fairs serve. People from different backgrounds are willing to come to these shows to discover new merchandise.
By looking at the statistics, we can say that there are three main reasons to attend fashion trade shows in 2024:
Now that we understand the reasons to attend fashion trade shows, we can get to the question of where these events take place. This guide lists all the fashion trade shows that will take place in 2024 in America and Europe.
Trendz Show - January 6-8 - Palm Beach, FL
MAGIC Miami - January 8-9 - Miami, FL
LA Market Week - January 8-10 - LA/California Market Center (CMC)
North Star Fashion Exhibitors - January 14-15 - St. Paul, MN
Manchester Signature Show (NEAC) - January 14-16 - Manchester, NH
Collective Shows West - January 16-17 - Huntington Beach, CA
Apparel & Accessories - January 16-19 - Dallas Market Center
IM Intermoda Mexico - January 16-19 - Guadalajara, Mexico
WESA & AETA - January 17-20 - Dallas Market Center
North Star Fashion Exhibitors - January 18-19 - St. Paul, MN
Minnetonka Markets Wholesale Apparel Tradeshow - January 19-23 - Minnetonka, MN
Active Collective - January 24-25 - New York, NY
Minnetonka Markets Wholesale Apparel Tradeshow - January 25-26 - Ames, IA
Dallas Men’s Show - January 27-29 - Dallas Market Center
MIX Apparel + Accessories - January 28-30 - Des Plaines, IL
Fashion Market Northern California - January 28-30 - San Francisco, CA
Chicago Shoe Market - January 31 - February 1 - Lombard, IL
Minnetonka Markets Wholesale Apparel Tradeshow - February 1-2 - Larchwood, IA
Michigan Women's Wear Market - February 4-5 - Livonia, MI
Kansas City Shoe Show - February 5-6 - Overland Park, KS
METRO Vancouver - February 5-9 - Vancouver, BC, Canada
Atlanta Apparel - February 6-9 - AmericasMart Atlanta
Las Vegas Apparel/WWIN - February 13-15 - Las Vegas, NV
MAGIC Vegas - February 13-15 - Las Vegas, NV
OFFPRICE SHOW - February 13-16 - Las Vegas, NV
Atlanta Shoe Show - February 17-19 - Atlanta, GA
MAGIC New York - February 20-22 - New York, NY
Coterie New York - February 20-22 - New York, NY
Trends Apparel - March 1-3 - Edmonton, Alberta, Canada
Chicago Collective Women's - March 3-5 - Chicago, IL
Minnetonka Markets Wholesale Apparel Tradeshow - March 8-12 - Minnetonka, MN
Manchester Signature Show (NEAC) - March 10-12 - Manchester, NH
LA Market Week, LA Kids Market - March 11-13 - LA/California Market Center (CMC)
North Star Fashion Exhibitors - March 17-19 - St. Paul, MN
Minnetonka Markets Wholesale Apparel Tradeshow - March 24-25 - Fargo, ND
ILOE Studios - Chicago Show - April 2-4 - Donald E. Stephens Convention Center.
MAGIC Nashville - April 3-4 - Nashville, TN
Michigan Women's Wear Market - April 7-8 - Livonia, MI
Fashion Market Northern California - April 7-8 - San Fransisco, CA
Minnetonka Markets Wholesale Apparel Tradeshow - April 8-9 - York, NE
Atlanta Apparel & Formal - April 9-12 - AmericasMart Atlanta
Minnetonka Markets Wholesale Apparel Tradeshow - April 28-30 - Minnetonka, MN
Trendz Show - April 28-30 - Palm Beach, FL
Michigan Women's Wear Market - June 2-3 - Livonia, MI
Atlanta Apparel - June 4-6 - AmericasMart Atlanta
Manchester Signature Show (NEAC) - June 9-11 - Manchester, NH
Apparel & Accessories - June 11-14 - Dallas Market Center
LA Market Week, LA Kids Market - June 17-19 - LA/California Market Center (CMC)
Fashion Market Northern California - June 23-25 - San Fransisco, CA
Chicago Shoe Market - July 24-25 - Lombard, IL
LA Market Week, LA Kids Market - July 29-31 - LA/California Market Center (CMC)
Las Vegas Apparel/WWIN - July 28-August 1 - Las Vegas, NV
Minnetonka Markets Wholesale Apparel Trade Show - August 1-2 - Larchwood, IA
Atlanta Apparel & Formal - August 6-9 - AmericasMart Atlanta
METRO Vancouver - August 6-10 - Vancouver, BC, Canada
MIX Apparel + Accessories+ Gift + Lifestyle - August 11-13 - Des Plaines, IL
VOW Bridal & Formal Las Vegas - August 11-13 - Las Vegas, NV
Apparel & Accessories - August 13-16 - Dallas Market Center
WESA - August 14-17 - Dallas Market Center
Minnetonka Markets Wholesale Apparel Tradeshow - August 15-16 - Ames, IA
OFFPRICE SHOW - Las Vegas, NV - August 19-21
MAGIC Las Vegas - August 19-21 - Las Vegas, NV
Fashion Market Northern California - August 25-27 - San Fransisco, CA
Trendz Show - August 25-27 - Palm Beach, FL
Manchester Signature Show (NEAC) - August 26-28 - Manchester, NH
Michigan Women's Wear Market - September 8-9 - Livonia, MI
METRO Vancouver - September 9-13 - Vancouver, BC, Canada
Northern Michigan Show - September 11-12 - Gaylord, IN
Minnetonka Markets Wholesale Apparel Tradeshow - September 17-18 - York, NE
The Indy Show - September 17-18 - York, NE
The Indy Show - September 17-18 - Noblesville, IN
Trendz West Show - September 17-19 - Bradenton, FL
Minnetonka Markets Wholesale Apparel Tradeshow - September 26-27 - Larchwood, IA
Minnetonka Markets Wholesale Apparel Tradeshow - September 29-30 - Fargo, ND
Coterie & MAGIC NY - September TBD - New York, NY
LA Market Week, LA Kids Market - October 7-9 - LA/California Market Center (CMC)
Atlanta Apparel - October 15-18 - AmericasMart
Minnetonka Markets Wholesale Apparel Tradeshow - October 17-18 - Ames, IA
Fashion Market Northern California - October 20-22 - San Fransisco, CA
Apparel & Accessories - October 22-25 - Dallas Market Center
Trendz Show - October 27-29 - Palm Beach, FL
Michigan Women's Wear Market - November 3-4 - Livonia, MI
Pitti Immagine Uomo - January 9-12, Italy
SEEK - January 16-17, Germany
Tranoï Men - Jan 18-20, France
Impact, January 20-22, France
Neonyt Paris, January 20-22, France
Salon Int de la Lingerie & & Interfilière Paris, January 20-22, France
Who's Next - January 20-22, France
Modefabriek, January 21-22, Netherlands
Athens Fashion Trade Show, Jan 25-28, Greece
Neonyt Düsseldorf, Jan 27-29, Germany
CIFF Kids & CIFF x Revolver, Jan 31-Feb 2, Denmark
Kyiv Fashion, Jan 31-Feb 2, Ukraine
Moda, Feb 4-7, UK
Momad, Feb 9-11, Spain
Pure London - February 11th-13th - London
CPM Moscow, Feb 19-22, Russia
Tranoï Women, Feb 29-Mar 3, France
Premiere Classe, Mar 1- 4, France
Impact, Mar 1- 4, France
As Lonca, we listed the most prominent fashion trade shows in America and Europe according to their included categories, styles, and price ranges. If you are not sure which trade show you want to participate in, you can decide according to the popularity or content of the event.
Coterie New York has been one of the most prominent fashion trade shows in America since the 80s. It aims to create a curated experience and magnified platform for both its exhibitors and visitors while inspiring the fashion industry to bring technology and sustainability together. This prestigious event is the best for brands that focus on sustainable and inclusive brands.
If you are interested in sustainable minority-owned brands selling contemporary women's apparel, you can visit this event on February 20-22, 2024 in New York.
There is also a collaboration event with Magic NY in September in New York.
If you want to exhibit your brand's new collections at Coterie, click here to apply.
Hosted by California Market Center which has 50 years of experience in fashion, LA Market Week presents fresh collections from brands to retailers each time it is organized. LA Market Week is one of the best fashion trade shows in 2024 in Los Angeles. It also has a special place in this list because LA Market Week is not an annual event, therefore you can choose the most suitable date for you or participate multiple times throughout the year.
If you want to participate in an event with various styles and categories all at once, LA Market Place is a great choice for you! You can visit this fashion trade show on these dates:
If you are interested in attending LA Market Week, you can click here to register.
With over 90 years of experience, Magic is a fashion trade show aiming to drive commerce, connection, and creativity to everyone. According to statistics, %60 of the attendees in Las Vegas, New York City, and Nashville were new. This shows us that the customer range of this event constantly renews itself. Because this event is present in different cities on different dates, you can choose the right time and place for you.
If you want to attend a show that has a long experience in this business, Magic is the right option for you! You can see the upcoming fashion trade shows in 2024 below:
There is also a collaboration event with Coterie in September TBD in New York.
If you are interested in exhibiting your new collection at this event, you can apply here.
With over 40 years of experience, Minnetonka Markets aims to bring leading fashions to the Midwest. This is a wholesale order-writing show that is present in different cities. You can go to the place that is near to you and get the same products easily. Because it is present on various dates, this event allows you to participate in a trade show multiple times a year in your hometown.
This event is great for taking bits of advice from sales representatives and networking with other retailers because it is not open to the public.
If you are in the Midwest and searching for fashion apparel and accessories, Minnetonka Markets Wholesale Apparel Tradeshow might be the best choice for you! You can see the upcoming fashion trade shows in 2024 below:
You can click here to register if you are interested in exhibiting your brand's products.
Each year, more than 200.000 customers come to the Dallas Apparel & Accessories Market to explore new merchandise. This event aims to educate and inspire vendors to be independent and creative. There is a runway section in this event, so if you want to showcase your products in this way, Dallas Market can be a good fashion trade show option for you.
If you want to participate in an event that specializes in women's apparel and accessories, Dallas Apparel & Accessories Market is a great event to go to! You can visit this event on these dates:
If you want to attend this fashion trade show in 2024 as an exhibitor, you can click here to register.
Hosting 250+ brands, Seek defines itself as a place where visionaries with common values, ambitions, and goals, meet and celebrate. Seek is one of the most diverse fashion trade shows in 2024 to visit.
There is a panel section of the event called Seek Talks, so if you want to participate in an event with presentations and live events, this event can be the one for you. In 2024, there will be a variety of topics to discuss like creating a community and retailing with purpose.
If you want to participate in this event, you can visit Seek on January 16-17, 2024 in Berlin.
You can apply to exhibit here.
TRANOI identifies itself as an event dedicated to designers with a creative approach. This fashion trade show takes its selection quite seriously, seventy brands are picked very carefully by TRANOI and the organizer of the Fédération de la Haute Couture et de la Mode (FHCM) organizer of Paris Fashion Week.
This event is great for putting your brand out there in a prestigious event. The selection process is quite elevated, however, if your brand is picked, this can be a great chance for your brand's recognition and for you to network. There are many respected brands from all around the world in this event.
If you want to attend this event, you can visit TRANOI on these dates:
If you want to exhibit your new collection, click here to apply.
Just like its name, Pure London aims to solidify the spirit of London with all of its vibrant colors and playfulness in fashion. Pure London is one of the largest fashion trade shows in 2024 in the UK.
This event also has a runway section, so if you want to showcase your merchandise in this format, Pure London is a great event to go to.
There is a variety of categories included, so if you want to participate in an event where brands from different focuses come together, you can participate in this one.
If you want to participate in this event, you can visit Pure London on February 11-13, 2024 in London.
If you are interested in applying for a place in Pure London, you can click here to register.
Since 1972, Pitti Immagine Uomo has aimed to promote Italian craftsmanship in men's wear beyond the country's borders. If you have a men's wear brand, this fashion trade show is great for catching the latest men's wear trends.
Last year, the trade show's figures reported over 11,900 buyers and over 17,000 total visitors. So if you want to participate in a big fashion trade show for men's wear, Pitti Immagine Uomo is a great event to go to.
If you want to participate in this event, you can visit Pitti Immagine Uomo on January 9-12, 2024 in Florence.
You can see the exhibitor list for 2024 here.
45.000 visitors are expected at each edition of Who's Next at the Porte de Versailles, of which 70% are retail, multi-brand, department store, and e-commerce buyers. Since 2019, Who's Next established three different sub-events in itself: Impact (Sustainable fashion), Traffic (Solutions and innovations for retailers and fashion brands), and Bijorcha (International exhibition dedicated to the jewellery market).
If you are interested in participating in an event that focuses on various areas all at once, Who's Next is a good option.
If you want to participate in this fashion trade show, you can visit Who's Next on January 20-22, 2024 in Paris.
You can click here to apply to exhibit your new collection at this event.
We listed the fashion trade shows in 2024 that are taking place in America and Europe for you in this guide. We categorized every event according to their different features so you can easily select the best option for you. If there are shows that you are interested in, register for them as soon as possible to not miss the due dates. We hope this guide helped you to get inspired and get to know fashion trade shows in 2024 better.
If you want to check up on the clothing vendors that either take place in trade shows or not, you can read our blog which is about the greatest clothing marketplaces in the world.