Today we will examine how to package clothes for shipping together. Online shopping is becoming increasingly popular thanks to its wide range of products and easy access. In this regard, your business's unique touches leave an unforgettable shopping experience in customers' minds.
Before deep diving into packaging, there should be clothes to be packaged. Thus, Lonca recommend researching where to buy wholesale clothes whether it is from B2B marketplaces such as Lonca or directly from vendors.
The initial contact always leaves a strong impression; even if customers have shopped with you before, every new experience sticks in their minds. So, appropriate color selection, impressive design, and an unforgettable store opening lay the foundation of the relationship you will build with your customers.
In this article, you will find answers to "How to package clothes for shipping effectively?", and we will give you inspiring suggestions on packaging products. You will see how important they are.
Let's take a look at how to package clothes for shipping:
- Materials You Need for Clothes Packaging for Your Online Boutique
- How to Package Clothes You Buy Wholesale for Shipping?
- Clothes Packaging Tips for Businesses
- Improve Your Clothes Packaging Methods
Materials You Need for Clothes Packaging for Your Online Boutique
This list of how to package clothes for shipping differs depending on what kind of packaging box you want to prepare for the clothes you want to resale and your mind will be shaped in the following sections of the article. So, it is worth listing some details at the beginning so you do not miss them.
Packaging Materials List for your Business:
Cargo packages represent much more than just packaging that protects clothes. Considering the packaging as an "experience" shows that you take your work seriously for your business' success and customer feedback. A good packaging box influences the customers' thoughts about your brand, improves satisfaction, and provides a memorable shopping experience.
The packaging materials you use should fit your clothes, budget, and the brand's spirit. You can have custom-designed packaging boxes made to fit your budget, or you can make miracles with just a piece of kraft paper. You can even use special packaging bags designed for the season or your customers' birthdays and even produce a scent that belongs to your brand. All of these options can be shaped to suit how and under what conditions you want to promote your brand. Here are the e-commerce cargo packaging methods:
Many e-commerce sites that buy from Lonca use transparent packaging bags logically. This ensures that customers can be sure of the product's color and pattern before unpacking it. Since problems like the product not arriving as expected can occur while shopping online, transparent packaging bags are a reliable and affordable solution. Wholesalers in the Lonca also use unprinted packages as an example.
Moreover, it is a great choice for those who like minimalism or want to offer simple packaging options made from organic materials and convey a positive message to customers.
In the image above, the brand's transparent packaging bag creates a simple and sophisticated design. It also allows for checking the products that cannot be exchanged or returned due to hygiene reasons once they have been unpacked. In addition, 2024 survey by Ipsos found that 74% of U.S. consumers say packaging design influences their purchasing decisions. Transparent packaging bags are an excellent choice for buyers and brands, especially when shopping for swimsuits, bikinis, and underwear online.
Lonca's Advice: From our experience with the boutiques buying from Lonca, although it is a sensible choice for hygienic products, transparent packaging materials for cargo packaging of clothes such as t-shirts may not be the most appropriate choice regarding reflecting your brand's identity, even though leading brands use it.
If you are curious about other packaging methods or if you think that transparent packaging materials are not suitable for your clothes, you can take inspiration from the packaging methods which we will discuss further in the article.
If you want simpler designs here is a Lonca tip for you: combining transparent packaging bags with prints or colors will create a more distinctive and unique impression. Lonca observed from the boutiques that buy from Lonca that printed transparent packaging bags that will reflect your brand colors or logo are more affordable options than custom-printed packaging papers and e-commerce packaging boxes.
The key factor in using printed transparent packaging bags for packaging your clothes is that you have the freedom to create designs that are completely in line with your brand, or by using the tips we have provided below.
In the image you see above, the brand preferred a transparent packaging bag and created a perfect match with the denim fabric in it. As you see, it is a simple but carefully considered style.
So far, as Lonca we can say that the hardest part is to reflect your style in the best way with the simplest packaging materials.
You can also prefer brand-specific custom packaging boxes or create your own, seemingly simple, yet special design!
Yes, using your own packaging can be cheaper if it meets carrier size and weight requirements. It avoids extra fees and is sourced at a lower cost than carrier-provided options. Also buying it wholesale can be another cheaper option for your business in the B2B sector.
If you want to offer your customers simple packaging bags made from organic materials, printed transparent packaging bags can be a smart idea.
Here the brand aims to inform its customers and has stated that the packaging bag made from organic materials will decompose in nature within 180 days without leaving any residue.
What you need to focus on here is how unique you can showcase your clothes packaging with its seemingly simple form. Don't forget that simple designs may seem basic. If you plan to use this type of packaging bag, it is worth uniquely showcasing your clothes.
As seen in the image above, it is a good inspiration source for boutique owners who want to convey a message on their package that the brand produces packaging bags from biodegradable materials and shares it with customers in this way.
As we stated earlier, although it may seem like a simple design, you can make a lasting impact on your customers with the message you give.
Ready-made or custom-designed packaging bags will affect your American customers' perspective on your product and brand.
With colored and printed packaging bags, you can capture the attention of your customers and boost excitement when they unpack the clothes!
In addition, this packaging method is budget-friendly compared to e-commerce boxes.
In the image above, the brand has integrated a message with a plain-colored packaging bag that only has the brand logo on it, thinking that a simple design looks much better. If your brand's clothes range and models have simple designs, these packaging bags will reflect your style quite well! Or, you can create the perfect design for your brand, and print any slogan or message you want on the packaging bag.
The important thing here is to make sure that the whole clothes packaging process reflects you and your brand perfectly!
Lonca's Advice: After examining the 45 boutiques in the United States that bought from Lonca, we recommend that avoiding basic e-commerce boxes as much as possible and mind the details and unique packaging methods will contribute a 25% increase in your retention rate.
Printed packaging papers are another budget-friendly alternative for your e-commerce clothes packaging.
You can combine the appearance of your colored or patterned packaging papers with sticky labels custom-made for your brand, and present it to your customers as a gift wrap with suitable strings.
If you want to use fun packaging papers but don't want a too colorful look, mirror papers are perfect for you.
You will definitely create a lasting impression with these low-cost and creative packaging papers. Some of the customers of Lonca also use this type of packaging as well.
If you want to showcase your brand more simply and deliver your clothes to customers in a minimal, stylish, and cost-effective way, the packaging materials you will need are: honeycomb kraft paper, jute twine, and a simple letter of thanks!
Also, we are sure that nature will be grateful to you for these 100% recyclable packaging materials.
Using e-commerce boxes custom-made for your brand is a great choice both in terms of showcasing your clothes with an eye-catching presentation aesthetically and enhancing your brand's professional appearance.
Custom-made clothes packaging materials may cost a little more. However, using them is a perfect way to convey meaningful messages to your customers by reflecting your brand's logo, colors, and other identity elements.
The greatest benefit of e-commerce boxes compared to other packaging materials is that you can impress your customers with both inside and outside design.
You can create a great first impression with the designs you add to the outside of your e-commerce box. It is guaranteed that your customers will remember you with the messages you send them by putting the inside of it.
All clothes packaging materials should complement a process. When designing e-commerce packaging boxes, choose colors and patterns that match your brand logo and ensure that the box content is compatible with these.
If you want to achieve a luxurious and sophisticated look with the clothes packaging method you'll use, you should prefer boxes made of thicker and more sturdy materials rather than custom-made cardstock.
Many luxury brands prefer premium boxes that combine high-quality materials with simple packaging designs. Brands that focus as much on the inside as on the outside of the package use fabric pieces or tailored linen clothing bags instead of tissue paper designs, which we will mention in the following paragraphs.
Lonca's Advice: Based on our experience, e-commerce packaging boxes are the most aesthetic and professional clothes packaging method you can offer to customers, but they are also the most expensive. However, the quality of e-commerce packaging boxes makes customers feel special. A customer who feels special will be sure to shop again when they realize the high-quality service you provide. Buying e-commerce packaging boxes will be more profitable after balancing your income and expenses.
If you have decided to pack your clothes in custom-printed or unprinted e-commerce boxes, the key materials you will need are colored, fun-designed tissue paper and matching labels.
Tissue is a type of lightweight and thin paper used to keep the products inside organized. It also prevents your clothes from being scattered during the shipping process and ensures that they arrive at the customer safely.
If you want to use more affordable alternatives, try glassine papers, which are an alternative to tissue papers. Glassine paper is thinner and whiter than tissue paper. Whether you use glassine or tissue paper, share beautiful messages with your customers with custom-made labels of your brand, and create a look that aligns with designs reflecting your brand's identity!
Another idea is that you can surprise your customers with every purchase by designing tissue papers and labels in different colors for your brand. Also, try to wrap your clothes in different tones of tissue paper in a plain packaging box. Then, make the final touch with your custom-made labels.
If you want to stand out from your competitors, you can foster a creative perspective to your e-commerce cargo packaging with strings, dried flowers or fruits, and letters of thanks that will match your tissue paper packaging design.
Letters of thanks you will place in your packaging boxes are a great way to show your customers that you care about them. Also, it will greatly contribute to customer satisfaction.
This method is preferred even by big fashion brands and will encourage customers to form an emotional connection with your brand and share positive reviews on social media.
The brand in the image above has taken empathy to its peak when thanking its customers and has demonstrated the best way to share the message with sign language symbols.
With their design, they aimed to reach all their customers without discrimination.
Another sign that they want to reach all their customers is that they write "love" in every language on the paper they use in their packaging bags.
If the customers who receive these packaging bags know sign language or not, they will be definitely impressed and approach the brand with a greater sense of sympathy.
The thing is that creating multiple designs and personalized letters of thanks for each of your customers is a great way to make them feel special.
What's more, you can personalize the packaging bags and create the impression of engaging with your customers by offering them a small survey during the purchasing process, such as their favorite color or fruit. Then, you can create a brand image of a customer-friendly rather than just an e-commerce site.
All the designs the customer sees related to your brand when they unpack the box are actually part of the packaging process.
Adding a special label design to your cargo packaging materials will make your brand look more professional, while also being used as an information tool that protects your brand from certain liabilities by providing usage instructions.
You can add your brand logo to your clothes labels and put explanations about washing instructions. Using the front of the label for design and the back for information is also a clever idea. Make sure that customers can easily and clearly access the information they need on the back.
In addition, you can add nice messages for your customers to the labels.
In the design above, the brand has created a positive impact by focusing on special days and using short and memorable quotes that will make the customers happy.
If you want to create a premium feel in cargo packaging materials and highlight your designs, the best option is to use design masterpieces for packaging. These boxes allow you to showcase your products more attractively and uniquely. Moreover, your customers will probably keep these designs and wait for the right time. This means that a piece that reflects the spirit of your brand will take its place in the dressing room!
Smartly planned and carefully designed cargo packaging materials are furnished with your brand colors, logo, and brand message, allowing you to reflect your brand identity. Also, since it will make your clothes more luxurious, your brand's value will increase, and the affect price tag of your clothes appropriately.
Lonca thinks that a memorable packaging design will help your customers get to know your brand better and encourage them to shop again. Before designing your dream clothes packaging bags, we recommend that you get inspiration from the ideas in this article and first produce in small quantities and find the most functional design for your brand based on customer feedback!
Here is a highly functional idea to ensure that the well-designed packaging bags of your clothes leave a lasting impression on both your customers' minds and in their wardrobes, while promoting an environmentally conscious brand image beyond the 'use and throw away' mentality: sustainable, functional packaging that supports a sustainable lifestyle! According to Mordor Intelligence, The sustainable packaging market is expected to grow from an estimated USD 292.71 billion in 2024 to USD 423.56 billion by 2029 with a CAGR of 7.67%.
Reusable zipper packs or linen bags give your brand a high-quality and eco-friendly image. Made with durable materials, these packages allow your customers to use the packaging bags in different areas for a long time. Thus, your cargo and clothes packaging will have a more environmentally friendly impact on nature.
These packaging materials are must-haves for many women, especially when preparing for a trip or on vacation. So, your customers will keep your product and the long-lasting packaging bags with your design on them in their cupboards. Thus, your brand will have a direct connection with its customers.
We've already mentioned that letters of thanks are important for customers who unpack the clothes to create an emotional connection with your brand.
We'd also like to give another little tip to business owners who focus on making their customers feel special: Adding a special discount code to your letter of thanks, valid for a certain period, will encourage your already satisfied customers to shop again and make them feel more special. Who knows, maybe they will give the discount code to their loved ones and your positive feedback will help you gain new customers!
There are a few points to consider when preparing the card with the discount code. People may not be able to read letters of thanks or business cards that are small in format. So, it may be helpful to write your discount note in larger and more prominent fonts.
Additionally, if you want to create the feeling in your customers that the card is specially prepared for them, you can refer your first-time customers with a phrase such as “10% Discount for Your First Purchase”.
Another option is to reach out to your regular customers with a note like "Special Discount Code for You, Because We Know You've Always Been With Us," indicating that you are aware this is not their first purchase with you. You can even personalize these notes with your customers' names and make their shopping experience a positive one from start to finish! You can even personalize these notes with your customers' names and make their shopping experience a positive one from start to finish!
Our recommendation to businesses that want to make their e-commerce packaging process a special experience is to use a special seal stamp of the brand as one of the packaging materials. Embossed or wax seal stamps will make your brand's signature remarkable and provide a special experience for customers unpacking the clothes. This is a great way to showcase packaging bags in an aesthetically pleasing way, taking them from the ordinary.
Another thing is if you want to make the discount code mentioned above more eye-catching and make it less likely to be overlooked, you can add it to the letters you prepare with your custom stamp. This will attract your customers and create a little mystery as to what's inside the envelope. This is a creative and unique way to make your customers smile with little surprises. Remember that the main purpose of the unpacking clothes process is to make your customers feel special and valued as much as possible.
A catchy clothes packaging should not be limited only to visuals. To make the clothes packaging process an experience and get positive results, every touch specific to your brand will work. One of the luxurious touches, which has become increasingly popular lately, is unique scents that are identified with your brand.
If there is anything more durable than visual experience, it is the sensory experience. Smells are much more effective than visuals in making a lasting impression on people's memory. Some major textile brands even have special scents that are emitted from the ventilation in their stores. Although these brands produce perfumes as samples, they do not include this scent in their collections. Customers can only smell it when they are in the store and feel it through product bags. This makes the shopping experience inviting and encourages repeat purchases.
The fragrance is a reflection of the brand's identity. For example, a store that sells natural and organic products uses herbal oils or perfumes such as lavender, while a brand selling men's suits prefers masculine and woody scents. Thus, the fragrance highlights the brand's message and identity and influences its customers.
We can say that taking the clothes packaging experience beyond just cardboard boxes and labels with the brand name on them, to harmonizing your packages with personalized touches, making your clothes packaging into an art will have an exceptional impact on your success in the sector and your target audience's subconscious.
Packaging your clothes by concepts can be one of the most interesting and unique ideas for your customers! Especially during the New Year season, this method is a good choice to share the spirit of the New Year with your customers and increase your sales. As Lonca, we also have special packaging for special days.
On the other hand, switching packaging materials seasonally is another way to surprise your customers.
In autumn, you can make designs with darker tones and dried orange slices, and in the winter, you can prefer butcher brooms. Such packaging wraps will be fun and memorable for everyone.
In this blog post, as Lonca, a wholesale clothing marketplace, we gave information about e-commerce shipping packaging and answered questions such as how to package clothes for shipping, and what are the packaging materials.
You can use the clothes packaging tips and create a new packaging style with these tips.
If you are a new small business owner, or if you are just starting e-commerce, we recommend that you practice the advice on our blog to improve the clothes packaging process in the best way.
The best packaging to ship clothes is durable, lightweight, and eco-friendly, such as poly mailers for soft garments or corrugated boxes with tissue wrapping for delicate or premium items.
As the famous screenwriter Brian Reed once said: "Everything is designed. Few things are designed well." If you've read this article from beginning to end, you're pretty close to providing your customers with a "well-designed" shopping experience from A to Z in the way you showcase your clothes. And if you read this article to the end, make sure you don't miss Lonca Wholesale's other blogs.